Starbucks Marketing Design
- Starbucks Identity
Graphic Design III - For this Graphic Design III project, I addressed a way to visually communicate the personal experience of every individual who orders a Starbucks drink. Even though Starbucks is a international corporation, I observed that individuals still experience a personal aspect to their experience. Starbuck's has a set menu but individuals can create personalized drinks, through hundreds of combinations, depending on their tastes, the weather, or their mood. This display with take-able sleeves for coffee cups allows the drinker to not only customize their drink but to customize the look of their drink based on their mood at the time.
Description
After writing a thick description and observing Starbucks’ locations,
I observed personalization was central to the company’s experience. My design originated with the desire to continue the emphasis on personalization in not just a customer’s drink but the design of the sleeve based on one’s emotions.
I observed personalization was central to the company’s experience. My design originated with the desire to continue the emphasis on personalization in not just a customer’s drink but the design of the sleeve based on one’s emotions.
Fields
Advertising, Graphic Design, Typography
Date
2012
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Patterns Concept Map
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